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Icebreaker Philosophy

Icebreaker Philosophy

"Look deep into nature, and then you will understand
everything better"
. We've been exploring this philosophy
since the beginning and it's evolved over timeā€¦

Jeremy Moon's Biography

Jeremy Moon's Biography

Discover the origins of Jeremy's passion for natural products here and find out how key events drove the creation of Icebreaker.

Photos, Video, Audio

Photos, Video, Audio

A selection of snippets and outtakes highlighting Jeremy's business philosophy, icebreaker's continued success and a passion for great design.

About jeremymoon.me

Jeremy Moon is the founder of Icebreaker, a New Zealand clothing company specialising in merino active wear. Jeremy founded Icebreaker in 1995 and remains CEO of the now global business.

Here you can find information on Jeremy's background and resources to video, photos and audio. You can also learn about Icebreaker's philosophy and find media articles.

Jeremy's hand picked recommended reading gives a great insight into the tools and motivations behind growing Icebreaker.

To get it straight from the horses mouth you can also contact Jeremy with questions or information that may be interesting. And remember to check out Icebreaker.com to see the latest in technical merino clothing.